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Electronic herd

    Electronic Herd

    The Electronic Herd is term coined by Thomas Friedman in his book The Lexus and the Olive Tree
    The term covers two different sub-groups; Short-horn cattle and Long-horn cattle

    Short-Horn Cattle

    Short-horn cattle represents all the stock bonds and currency traders around the world Whether they are individual traders; the currency traders; mutual pension and hedges funds; insurance companies orbank trading rooms They are know as short-horn cattle because they move money around (the world) often on a very short-term basis

    Long-Horn Cattle

    Long-horn cattle represents the large multi-national corporations eg General Electric General Motors IBM Intel Siemens etc which increasingly invest in or move production to foreign countries They are known as long-term cattle because they have to make long term commitments when investing